The target audience's perception of a spokesperson's expertise is more important than whether or not he or she actually is an expert.
Correct Answer:
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Q1: For the most part,the willingness of advertisers
Q2: Credibility is the tendency to believe or
Q4: Trustworthiness refers to the perceived honesty,integrity,and believability
Q5: Kelman's three receiver processing modes are similarity,familiarity,and
Q6: If the source of a message is
Q7: Generalizations are scientific laws or principles that
Q8: According to Kelman's source attributes and receiver
Q9: The source attribute of power is associated
Q10: Source attractiveness consists of three interrelated components:
Q11: An endorser who is perceived as an
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