An endorser who is perceived as an expert on a given subject is more persuasive in changing audience opinions pertaining to his or her area of expertise than an endorser who is not perceived as possessing the same characteristic.

Question

Quizplus · Accepted Answer

This statement is supported by the principle of expertise in the field of persuasion. Perceived expertise enhances the credibility and trustworthiness of the endorser, leading to a greater persuasive impact on the audience.

An Endorser Who Is Perceived as an Expert on a Given