When a consumer finds something in an endorser that they consider attractive,persuasion occurs through an identification process.

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This is a true statement. When a consumer identifies with an endorser that they find attractive or desirable in some way, it can increase their likelihood of being persuaded by the endorsement message. This is known as an identification process, where consumers adopt the attitudes and behaviors of the endorser in order to feel more similar to them.

When a Consumer Finds Something in an Endorser That They