Humor is more successfully used with new rather than established products.
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Q27: Humor offers an advantage over nonhumor at
Q28: Humor enhances source credibility.
Q29: The lower the relevance of an issue,the
Q30: A performer's Q Score is calculated by
Q31: As an aspect of celebrity and brand
Q33: Humor enhances liking of both the advertisement
Q34: Advertisers avoid subjective judgments when deciding whether
Q35: The saturation factor refers to the number
Q36: A primary factor considered by executives in
Q37: Depending on the targeted audience,the effectiveness of
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