The effects of humor can differ due to differences in audience characteristics.
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Q19: Products sometimes receive the explicit or tacit
Q20: Compliance occurs when individuals are persuaded by
Q21: Humor can detract from or enhance the
Q22: What is funny in one region of
Q23: Humorous ads are more effective than nonhumorous
Q25: The theory of psychological reactance helps explain
Q26: Humorous advertisements generally involve the use of
Q27: Humor offers an advantage over nonhumor at
Q28: Humor enhances source credibility.
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