The lower the relevance of an issue,the lower the threat intensity that is needed to activate a response.
Correct Answer:
Verified
Q24: The effects of humor can differ due
Q25: The theory of psychological reactance helps explain
Q26: Humorous advertisements generally involve the use of
Q27: Humor offers an advantage over nonhumor at
Q28: Humor enhances source credibility.
Q30: A performer's Q Score is calculated by
Q31: As an aspect of celebrity and brand
Q32: Humor is more successfully used with new
Q33: Humor enhances liking of both the advertisement
Q34: Advertisers avoid subjective judgments when deciding whether
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents