Appeals to guilt in advertisements have been found to be ineffective even if advertisements containing guilt appeals are perceived as credible.

Question

Quizplus · Accepted Answer

Appeals to guilt in advertisements can be effective when done correctly. They often work by creating a sense of responsibility or urgency, encouraging people to act or change behavior. However, the effectiveness can vary based on the audience's values, the product, and how the message is delivered.

Appeals to Guilt in Advertisements Have Been Found to Be