Extensive research has demonstrated that the two basic attributes contributing to an endorser's effectiveness are _____.
A) intelligence and credibility
B) attractiveness and intelligence
C) attractiveness and credibility
D) personality and intelligence
E) personality and attractiveness

Question

Quizplus · Accepted Answer

Extensive research has shown that the two main attributes that contribute to an endorser's effectiveness are attractiveness and credibility. Attractiveness refers to physical attractiveness as well as likeability, while credibility includes expertise, trustworthiness, and perceived honesty. Together, these two attributes can make an endorser more persuasive and effective in influencing consumer attitudes and behaviors.

Extensive Research Has Demonstrated That the Two Basic Attributes Contributing