Lance Armstrong,an American who won seven straight Tour de France bicycling events,appeared in a television advertisement endorsing Trek bicycles claiming they are the best money can buy.Lance's ability to favorably influence the audience's perceptions of Trek bicycles is likely due to his _____ as it relates to this product.
A) expertise
B) power
C) attractiveness
D) sex appeal
E) familiarity
Correct Answer:
Verified
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