Which of the following is true regarding the source attribute of attractiveness?
A) Attractiveness refers only to physical attractiveness.
B) Attractiveness and credibility are basically different labels for the same concept.
C) An endorser, although physically unattractive, may be perceived as attractive if consumers share a sense of similarity with him or her.
D) Attractiveness is a far more important attribute for a celebrity to possess than is credibility.
E) An endorser must be considered physically attractive, well-respected, and perceived as similar to the audience to be effective.

Question

Which of the following is true regarding the source attribute of attractiveness? 
A) Attractiveness refers only to physical attractiveness. 
B) Attractiveness and credibility are basically different labels for the same concept. 
C) An endorser, although physically unattractive, may be perceived as attractive if consumers share a sense of similarity with him or her. 
D) Attractiveness is a far more important attribute for a celebrity to possess than is credibility. 
E) An endorser must be considered physically attractive, well-respected, and perceived as similar to the audience to be effective.

Quizplus · Accepted Answer

Research suggests that attractiveness is not solely based on physical appearance, but can also come from perceived similarity to the audience or shared values. It is also important to note that credibility and attractiveness are distinct concepts, as credibility refers to the perceived expertise and trustworthiness of the endorser. Therefore, option B is incorrect. Option D is also incorrect, as both attractiveness and credibility are important for an endorser to possess. Option A and E are incorrect as they oversimplify the concept of attractiveness.

Which of the Following Is True Regarding the Source Attribute