_____ represents the degree to which an endorser matches an audience in terms of characteristics pertinent to the endorsement relationship-age,gender,ethnicity,etc.

Question

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Similarity represents the degree to which an endorser matches an audience in terms of relevant characteristics, such as age, gender, ethnicity, etc. When there is similarity between the endorser and the audience, it can enhance the credibility of the endorsement and increase the likelihood of the audience following the recommendation.

_____ Represents the Degree to Which an Endorser Matches an Audience