There is some evidence that a matchup between endorser and audience similarity is especially important when the product or service in question is one where audience members are _____ in terms of their taste and attribute preferences.
A) homogeneous
B) heterogeneous
C) indifferent
D) in agreement
E) apathetic

Question

Quizplus · Accepted Answer

When the audience is heterogeneous, meaning they have diverse tastes and preferences, a matchup between the endorser and audience similarity becomes crucial to appeal to the varied interests within the audience.

There Is Some Evidence That a Matchup Between Endorser and Audience