In considering celebrity endorsers,brand managers must perform _____ to determine whether a more expensive celebrity can be justified in terms of a proportionately greater return on investment.

Question

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A cost-benefit analysis would be the best choice for brand managers to determine whether a more expensive celebrity endorser can be justified in terms of a proportionately greater return on investment. This would involve analyzing the costs and benefits of using a particular celebrity endorser, including their endorsement fee, potential increase in sales, and overall impact on brand image and reputation. This analysis would help brand managers make an informed decision about whether the investment in a particular celebrity endorser is worth the potential returns.

In Considering Celebrity Endorsers,brand Managers Must Perform _____ to Determine