Humorous advertisements in the United States generally involve the use of _____.
A) slapstick humor
B) exemplars
C) psychological reactance
D) incongruity resolution
E) cognitive dissonance

Question

Humorous advertisements in the United States generally involve the use of _____.
A) slapstick humor 
B) exemplars 
C) psychological reactance 
D) incongruity resolution 
E) cognitive dissonance

Quizplus · Accepted Answer

Humorous advertisements often use incongruity resolution, where the humor arises from the resolution of an unexpected or incongruous situation, making it a common technique in U.S. advertising.

Humorous Advertisements in the United States Generally Involve the Use