Humor _____.
A) enhances the likelihood that the brand is perceived positively, but not the advertisement
B) can be used in the same way from one region of a country to another
C) offers an advantage over nonhumor at increasing persuasion
D) enhances source credibility
E) is more successfully used with established rather than new products

Question

Humor _____.
A) enhances the likelihood that the brand is perceived positively, but not the advertisement 
B) can be used in the same way from one region of a country to another 
C) offers an advantage over nonhumor at increasing persuasion 
D) enhances source credibility 
E) is more successfully used with established rather than new products

Quizplus · Accepted Answer

The Answer of Humor _____.
A) enhances the likelihood that the brand is perceived positively, but not the advertisement 
B) can be used in the same way from one region of a country to another 
C) offers an advantage over nonhumor at increasing persuasion 
D) enhances source credibility 
E) is more successfully used with established rather than new products