Which of the following is FALSE regarding the use of humor in advertising?
A) Humor is an effective method for attracting attention to advertisements.
B) Humor enhances liking of both the advertisement and the advertised brand.
C) Humor enhances source credibility.
D) Humor does not offer an advantage over nonhumor at increasing persuasion.
E) The nature of the product affects the appropriateness of using humor.

Question

Which of the following is FALSE regarding the use of humor in advertising? 
A) Humor is an effective method for attracting attention to advertisements. 
B) Humor enhances liking of both the advertisement and the advertised brand. 
C) Humor enhances source credibility. 
D) Humor does not offer an advantage over nonhumor at increasing persuasion. 
E) The nature of the product affects the appropriateness of using humor.

Quizplus · Accepted Answer

Humor does not inherently enhance the credibility of the source. While it can attract attention and make an ad more likable, it doesn't necessarily make the source (the advertiser or the brand) seem more credible. Credibility is more directly influenced by factors such as expertise, trustworthiness, and the quality of the information presented, rather than the use of humor.

Which of the Following Is FALSE Regarding the Use of Humor