Appeals to guilt are ineffective if advertisements containing guilt appeals _____.
A) lack credibility
B) are perceived as having manipulative intentions
C) are based on emotion
D) a and b only
E) a, b, and c

Question

Appeals to guilt are ineffective if advertisements containing guilt appeals _____.
A) lack credibility 
B) are perceived as having manipulative intentions 
C) are based on emotion 
D) a and b only 
E) a, b, and c

Quizplus · Accepted Answer

Appeals to guilt can be seen as manipulative if the advertisement lacks credibility, making them ineffective. Thus, option A is correct. Additionally, if the audience perceives the guilt appeal to be manipulative, they are likely to reject the advertisement, making option B correct as well. Therefore, the correct answer is D, which includes both options A and B.

Appeals to Guilt Are Ineffective If Advertisements Containing Guilt Appeals