Evidence suggests that the use of explicit sexual illustrations in advertisements may interfere with consumers' processing of message _____ and reduce message _____.
A) appeals; impact
B) arguments; comprehension
C) features; success
D) cues; appropriateness
E) complexity; gestalt

Question

Evidence suggests that the use of explicit sexual illustrations in advertisements may interfere with consumers' processing of message _____ and reduce message _____.
A) appeals; impact 
B) arguments; comprehension 
C) features; success 
D) cues; appropriateness 
E) complexity; gestalt

Quizplus · Accepted Answer

Research has found that the use of sexually explicit images in advertising can distract from the message arguments and reduce message comprehension. The focus may shift from the product or service being advertised to the sexual content, leading to decreased effectiveness of the advertisement.

Evidence Suggests That the Use of Explicit Sexual Illustrations in Advertisements