Which communication function do many advertising practitioners and scholars think music performs?
A) attracting attention
B) putting consumers in a positive mood
C) making consumers more receptive to message arguments
D) communicating meanings about advertised products
E) All of these are correct.

Question

Which communication function do many advertising practitioners and scholars think music performs? 
A) attracting attention 
B) putting consumers in a positive mood 
C) making consumers more receptive to message arguments 
D) communicating meanings about advertised products 
E) All of these are correct.

Quizplus · Accepted Answer

Many advertising practitioners and scholars believe that music performs all of the communication functions listed in the question, including attracting attention, putting consumers in a positive mood, making consumers more receptive to message arguments, and communicating meanings about advertised products. Music can be an effective tool for advertisers to enhance the emotional impact of their messages and to create a connection with consumers.

Which Communication Function Do Many Advertising Practitioners and Scholars Think