The practice in which advertisers directly or indirectly compare their products against competitive offerings,typically claiming that the promoted item is superior in one or several important purchase considerations,is called _____.
A) competitive advertising
B) head-to-head advertising
C) comparative advertising
D) frontal-attack advertising
E) attack advertising

Question

The practice in which advertisers directly or indirectly compare their products against competitive offerings,typically claiming that the promoted item is superior in one or several important purchase considerations,is called _____.
A) competitive advertising 
B) head-to-head advertising 
C) comparative advertising 
D) frontal-attack advertising 
E) attack advertising

Quizplus · Accepted Answer

Comparative advertising is the practice in which advertisers directly or indirectly compare their products against competitive offerings, typically claiming that the promoted item is superior in one or several important purchase considerations. The other choices (A, B, D, E) are either too broad or not commonly used industry terms for this specific type of advertising.

The Practice in Which Advertisers Directly or Indirectly Compare Their