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Comparative Advertising _____

Question 117

Multiple Choice
Comparative advertising _____.
A) is less effective than non-comparative ads in enhancing brand name recall
B) is perceived as somewhat more believable than non-comparative advertising
C) generates more purchases than noncomparative ads
D) generates less favorable attitudes toward the sponsoring brand
E) All of these are correct.

Comparative advertising _____.


A) is less effective than non-comparative ads in enhancing brand name recall
B) is perceived as somewhat more believable than non-comparative advertising
C) generates more purchases than noncomparative ads
D) generates less favorable attitudes toward the sponsoring brand
E) All of these are correct.

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