Which of the following statements is FALSE concerning comparative advertising?
A) Comparative advertising generates fewer purchases than noncomparative ads.
B) Comparative advertising is better than noncomparative ads in enhancing brand name recall.
C) Comparative advertising is seen as somewhat less believable than non-comparative advertising.
D) Comparative advertising generates stronger intentions to purchase the sponsored brand.
E) Comparative advertising is particularly effective for promoting brands that possess distinct advantages relative to competitive brands.

Question

Quizplus · Accepted Answer

This statement is false as research suggests that comparative advertising can lead to increased purchases when the advertised brand is shown to have an advantage over the competition.

Which of the Following Statements Is FALSE Concerning Comparative Advertising