Comparative advertising is particularly effective for promoting brands that _____.
A) are new to the market
B) have technological advances included in their features
C) are in the decline stage of the product life cycle
D) have been introduced to the market with sales promotion
E) possess distinct advantages relative to competitive brands

Question

Comparative advertising is particularly effective for promoting brands that _____.
A) are new to the market 
B) have technological advances included in their features 
C) are in the decline stage of the product life cycle 
D) have been introduced to the market with sales promotion 
E) possess distinct advantages relative to competitive brands

Quizplus · Accepted Answer

Comparative advertising works best for brands that have distinct advantages over their competitors. By highlighting these advantages, the brand can attract new customers and differentiate itself from its competitors. Brands that are new to the market, in decline, or introduced with sales promotions may not have established enough of a reputation for comparative advertising to be effective. Technological advances may also be highlighted in comparative advertising, but this alone may not be enough to make the advertising effective unless it translates to a clear advantage over competitors.

Comparative Advertising Is Particularly Effective for Promoting Brands That _____