Research has shown that _____ does a better job of assessing consumers' beliefs after their exposure to comparative advertisements.
A) perceptual mapping
B) relative framing
C) concretization
D) subjective framing
E) nonrelative framing

Question

Research has shown that _____ does a better job of assessing consumers' beliefs after their exposure to comparative advertisements.
A) perceptual mapping 
B) relative framing 
C) concretization 
D) subjective framing 
E) nonrelative framing

Quizplus · Accepted Answer

Relative framing is a technique that is used to measure the effectiveness of comparative advertisements. It compares the beliefs of consumers before and after they are exposed to an advertisement from a competing brand. Research has shown that it is a better method for assessing consumers' beliefs than other techniques such as perceptual mapping or nonrelative framing.

Research Has Shown That _____ Does a Better Job of Assessing