SynVens,a major retail chain in Hungary,is planning to diversify.It plans to enter the textiles industry and aims to be first or second in market share in this industry in five years.Which of the following levels of plan does this strategy fall under?

Question

Quizplus · Accepted Answer

Corporate-level strategy specifies in which industries and national markets an organization intends to compete and why. One of the goals stated in GE's corporate-level plan is that GE should be first or second in market share in every industry in which it competes.

SynVens,a Major Retail Chain in Hungary,is Planning to Diversify