BIC,makers of ballpoint pens and razors,concentrates on making its products cheaper than its rivals.Which of the following strategies is BIC pursuing?

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With a low-cost strategy, managers try to gain a competitive advantage by focusing the energy of all the organization's departments or functions on driving the company's costs down below the costs of its industry rivals. BIC pursues a low-cost strategy; it offers customers razor blades priced lower than Gillette's and ballpoint pens less expensive than those offered by Cross or Waterman.

BIC,makers of Ballpoint Pens and Razors,concentrates on Making Its Products