An organization purchases one of its suppliers in order to obtain access to the raw materials which it needs for its production.It also decides to sell its products through its own retail outlets.Which of the following corporate-level strategies is the organization using?

Question

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Vertical integration is a corporate-level strategy in which a company expands its business operations either backward into a new industry that produces inputs for the company's products (backward vertical integration) or forward into a new industry that uses, distributes, or sells the company's products (forward vertical integration).

An Organization Purchases One of Its Suppliers in Order to Obtain