PepsiCo purchased KFC so that it could replace Coke products with Pepsi products in KFC restaurants.This is an example of which of the following strategies?

Question

Quizplus · Accepted Answer

Purchasing outlets that sells the company's products makes it forward vertical integration. Vertical integration is a corporate-level strategy in which a company expands its business operations either backward into a new industry that produces inputs for the company's products (backward vertical integration) or forward into a new industry that uses, distributes, or sells the company's products (forward vertical integration).

PepsiCo Purchased KFC So That It Could Replace Coke Products