Jespher,Inc.,allows Hertonz,a foreign organization,to take charge of both manufacturing and distributing one or more of its products in Thailand in return for a negotiated fee.This is an example of which mode of international expansion?

Question

Quizplus · Accepted Answer

In licensing, a company (the licenser) allows a foreign organization (the licensee) to take charge of both manufacturing and distributing one or more of its products in the licensee's country or world region in return for a negotiated fee.