Which of the following is a disadvantage of the closed-system method of evaluation.
A) It looks only at unintended effects.
B) Reaching audiences does not always equate with achieving campaign goals.
C) It does not actually investigate program messages.
D) It focuses on environmental influences.
E) Measuring message exposure to audience is not possible.

Question

Quizplus · Accepted Answer

The closed-system method of evaluation focuses on measuring outputs and outcomes based on predetermined goals and objectives. However, one of its disadvantages is that reaching audiences does not always equate with achieving campaign goals. This means that even if the campaign reaches its intended audience, it may not necessarily have the desired impact on them.

Which of the Following Is a Disadvantage of the Closed-System