A common mistake in measuring public relations effectiveness is
A) Volume equals results
B) Experience and intuition is acceptable
C) Changed Attitudes result in desired changed behavior
D) Samples are not representative
E) All are correct

Question

Quizplus · Accepted Answer

All the options listed are common mistakes in measuring public relations effectiveness. Volume does not necessarily equal results, as high quantities of media coverage or social media mentions do not automatically translate to achieving organizational goals. Relying solely on experience and intuition without data to back up decisions can lead to ineffective strategies. Assuming that changed attitudes will directly result in the desired changed behavior overlooks the complexity of human behavior and the multiple factors that influence it. Finally, using samples that are not representative can lead to skewed data and incorrect conclusions about the effectiveness of public relations efforts.

A Common Mistake in Measuring Public Relations Effectiveness Is