One of the major uses of public relations research is in ___________

Question

Quizplus · Accepted Answer

Public relations research is often used in issues management, which involves identifying potential problems before they escalate and developing strategies to address and mitigate them. Knowledge management, digital rights management, communications audits, and social audits are also important uses of PR research, but they are not as directly related to managing issues and crises.

One of the Major Uses of Public Relations Research Is