His 1906 Declaration of Principles was the first code of ethics for public relations.

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Ivy Lee is credited with creating the first code of ethics for public relations with his 1906 Declaration of Principles. Elmer Davis was a journalist, Edward Bernays was a PR pioneer but did not create the first code of ethics, Arthur Page was a prominent PR executive but did not create the first code of ethics, and Theodore Vail was a businessman who played a role in the development of the telephone industry.

His 1906 Declaration of Principles Was the First Code of Ethics