The ________________ influences people through such things as repetition,spokesperson credibility,and tangible rewards.
A) social route
B) peripheral route
C) central route
D) persuasion route
E) secondary route

Question

Quizplus · Accepted Answer

The peripheral route to persuasion is characterized by superficial cues and influences, such as repetition, spokesperson credibility, and tangible rewards. It does not involve in-depth processing of the message and relies on heuristic cues to make a decision.

The ________________ Influences People Through Such Things as Repetition,spokesperson Credibility,and