__________________ has lead to the need for PR practitioners to provide more specialized information tailored to various audiences.
A) Societal lack of confidence in corporate America
B) The rise of negative perceptions of PR practitioners
C) The proliferation of media channels
D) The slump in newspaper readership
E) The fluctuation of the world economy

Question

Quizplus · Accepted Answer

The proliferation of media channels (such as social media, blogs, podcasts, etc.) has made it necessary for PR practitioners to provide more targeted and specialized information to different audiences. With so many options for consuming media, it is important for PR professionals to understand their audience and tailor their messaging accordingly.

__________________ Has Lead to the Need for PR Practitioners to Provide