At the heart of membership organizations is public relations focused on

Question

Quizplus · Accepted Answer

Membership organizations rely heavily on building and maintaining relationships with their members, as that is the very essence of their existence. Public relations efforts, therefore, should be focused on fostering positive relationships with members and effectively communicating the organization's value proposition. While development (A) and social ventures (C) may be important aspects of certain membership organizations, they do not necessarily define the core of their public relations efforts. Social media (D) can certainly be a useful tool for membership organizations, but it alone does not encompass the overarching focus of their public relations strategy. Therefore, the best answer choice is B, relationships.

At the Heart of Membership Organizations Is Public Relations Focused