What focuses on the long-term process of building trust that enhances the selling of products and services?

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Relationship Marketing focuses on building long-term relationships with customers by enhancing trust and loyalty. It involves creating personalized communication strategies and providing consistent value to the customers, which in turn helps in enhancing the sales of products and services. Public Relations focuses on managing the communication and relationship with the public and media while advertising and promotion are more focused on short-term communication and sales goals. Marketing is a broader term that encompasses various strategies, including relationship marketing, advertising, promotion, etc.

What Focuses on the Long-Term Process of Building Trust That