______________ is a social media phenomenon in which citizens share experiences,knowledge and feelings about a brand.

Question

Quizplus · Accepted Answer

The social media phenomenon described in the question is known as viral marketing, in which brand-related content is spread rapidly among users through social media platforms. The other options listed are different marketing concepts that involve different strategies for promoting a brand, such as guerilla marketing, which typically involves unconventional and creative tactics to capture consumer attention, advertainment, which blends advertising and entertainment content, advergaming, which uses games to engage consumers with a brand, and product placement, which involves incorporating a brand into a film or TV show.

______________ Is a Social Media Phenomenon in Which Citizens Share