What is branded social media?

Question

Quizplus · Accepted Answer

Branded social media refers to the activity focused on fostering direct, two-way interactions between a company and its clients. It involves using social media platforms to build brand awareness, engage with customers, and establish a strong online presence. Unlike an advertorial or press release, branded social media enables companies to communicate directly with their target audience and receive feedback in real-time. It is a powerful tool for building brand loyalty and creating a community of brand advocates.

What Is Branded Social Media