Interactive advertising is defined as encompassing all media that enable the user (who no longer is a "receiver" in the traditional,passive model of communication)to control the amount or rate of information that she or he wishes to acquire from a commercial message.

Question

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Interactive advertising allows the user to control the amount or rate of information they receive from a commercial message, making them an active participant in the communication process.

Interactive Advertising Is Defined as Encompassing All Media That Enable