One issue with marketers sending advertising messages to cell phones is that _____.
A) interference may cause noise in the communication process
B) recipients may immediately delete the item and hold negative feelings toward the advertiser
C) clutter is already a problem with this form of marketing communication
D) this form of marketing communication results in wasted coverage
E) the target audience for this form of marketing communication is too small to be cost effective

Question

Quizplus · Accepted Answer

Sending advertising messages to cell phones can be seen as intrusive and annoying by recipients, leading to negative perceptions of the advertiser and immediate deletion of the message. This can result in wasted resources for the marketer. Clutter and interference may also be issues, but they are not specific to cell phone advertising. The size of the target audience may vary depending on the campaign and the marketer's goals.

One Issue with Marketers Sending Advertising Messages to Cell Phones