_____ represent(s)the percentage of people who are exposed to an Internet-delivered ad that actually clicked their mouse on it.

Question

Quizplus · Accepted Answer

CTR represents the percentage of people who clicked on an Internet-delivered ad, indicating the effectiveness of the ad in attracting viewers. The other options, such as cost per thousand (CPM), cost per action (CPA), opportunity to see (OTS), and search engine assessment (SEA) may be related to advertising measurements, but they do not specifically measure ad clicks.

_____ Represent(s)the Percentage of People Who Are Exposed to an Internet-Delivered