In multinational corporations,globalization has increased the need for clear,consistent and central corporate messages with adaptation at the _______ level.
A) local
B) global
C) international
D) community
E) none of these

Question

Quizplus · Accepted Answer

Globalization has opened up new markets for multinational corporations, and in order to effectively communicate with local audiences, it is important to adapt corporate messages at the local level. This means tailoring messages to fit the language, cultural norms, and preferences of the target audience. While global consistency is important, local adaptation is essential for successful communication and engagement with diverse audiences.

In Multinational Corporations,globalization Has Increased the Need for Clear,consistent and Central