Blockbuster video rental stores typically place the most current tape boxes on shelves so that the scenes depicted on the tape box can attract the customer.This is an example of:
A) tonnage merchandising
B) vertical merchandising
C) frontal presentation
D) colour presentation
E) idea-oriented presentation

Question

Quizplus · Accepted Answer

A frontal presentation is a method of display in which the retailer exposes as much of the product as possible to catch the customer's eye.

Blockbuster Video Rental Stores Typically Place the Most Current Tape