Hardee's fast food restaurant chain located its restaurants in small towns that the larger chains had ignored because they believed the market was too small to be profitable.Hardee's was the first fast-food operation in many small towns,and the chain was successful.Hardee's management looked for regions that were _____ in terms of fast-food establishments.

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An understored trading area is one that has too few stores selling a specific good to satisfy the needs of the population.

Hardee's Fast Food Restaurant Chain Located Its Restaurants in Small