Category specialists consumers will go to even if it is inconvenient are called

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Destination stores are category specialists that consumers will go to even if it is inconvenient. These stores specialize in a particular category or type of product and offer a wide variety of options within that category. Examples of destination stores include IKEA for furniture or Bass Pro Shops for outdoor gear. Consumers may be willing to travel further distances or make special trips to visit these stores due to their specialized offerings.

Category Specialists Consumers Will Go to Even If It Is