In terms of trade areas,the owner of Bubba's Bar and Grille defines his ___________ as the geographic area in which 65 percent of his customers live.

Question

Quizplus · Accepted Answer

The owner of Bubba's Bar and Grille defines his primary zone as the geographic area where the majority of his customers live, which is defined as 65 percent of his customers. This is the zone where the restaurant's marketing and promotional efforts will be focused on to attract more customers. The secondary zone would refer to the area beyond the primary zone where some customers may come from, while the tertiary zone would refer to the outermost area where only a few customers may come from. The term macro zone is not typically used in relation to trade areas.

In Terms of Trade Areas,the Owner of Bubba's Bar and Grille