What is the difference between multiple regression analysis and the analogue approach?
A) Multiple regression analysis uses statistics rather than judgement to predict sales for a new store
B) Multiple regression analysis uses geodemographic segmentation systems to determine potential sales in a new market
C) The analogue approach uses statistics rather than judgement to predict sales
D) The analogue approach gathers its information through nationwide customer surveys
E) Multiple regression analysis cannot be used to determine potential sales like the analogue approach
Correct Answer:
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