The objective of Huff's Gravity Model is to:
A) determine the hierarchy of retailing activities according to the assortment of merchandise available
B) determine the probability that a customer residing in a particular area will shop at a particular shopping centre
C) define the relationship between the size of a shopping area and the area's income levels
D) define the relative ability of two cities to attract customers from the area between them
E) create a comparative model that allows the retailer to determine the ideal location
Correct Answer:
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