Fingerhut is best known as a catalogue retailer selling a variety of merchandise.Their reach is over 500 million homes with a target market of households with annual incomes between $15,000 and $35,000.Fingerhut offers unique payment plans to meet the needs of their customers and has a sophisticated database management technique that targets marketing activities and minimizes credit risks.This is an example of a:
A) marketing segmentation
B) merchandise assortment pan
C) mission statement
D) retail classification
E) retail strategy
Correct Answer:
Verified
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Q9: Which of the following is an area
Q10: A retail strategy is a statement that
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Q12: A management orientation that focuses a retailer
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